We built it for ourselves first.

Before we offered it to clients, it ran our own channel. That's why we know what works and what doesn't.

The story

Upscalle grew out of Punkt News: a news channel that has posted on its own every day since Oct 13, 2026. What started as our own channel is now a mature system for finding topics, selecting, designing, planning, uploading and learning, which we set up and run for other brands, each in its own design.

Founded by Nico Schmidt. We are small, fast and personal: you have one contact person who knows your channel.

What we believe in

Real numbers instead of promises. Your portal shows at any time what your channel delivers. Our case study shows data straight from the API.
The client stays in control. You decide what goes live and can pause or stop at any time.
Clean sources. Real footage from traceable sources, with clear rules for third-party material.
Privacy, taken seriously. No advertising cookies, no third-party servers on our site, a data processing agreement for every client.

Let's get to know each other.

One call, 45 minutes, no obligation.

Book an intro call